Hi there, I'm Jodie the founder of Lovellia Beauty.

I have over 15 years of experience within the beauty industry. My passion in my work and making people feel amazing in their own minds,skin and bodies has given me so much drive and ambition. I started many years ago as a nail technician which soon led on to achieving an NVQ level 2 in Hairdressing, which I absolutely loved. I fell mainly in love with the wedding hair side of hairdressing. I got to use my artistic flair with 'hair up dos', the feeling I got from making the bride feel absolutely on top of the world is literally one of the best feelings and it's what makes me love and appreciate my job. I got an A in art at GCSE level and always had a passion for drawing peoples faces, it's funny that I did this as a child and now this would lead me onto finding my ultimate passion 'Permanent Makeup'

I was trained as a HD Brow Technician by legendary Nilam Holmes-Patel and never looked back. For me, Permanent Makeup was the absolute natural progression in the 'Brow' industry, to now be able to give my clients exactly what they desire is literally a gift to me. To be able to improve face shape and more importantly their confidence in themselves, I just love it. It's safe to say, yes I am a obsessed with not only brows, but all aspects of permanent makeup and I fully intend to keep improving and progressing, I will do this by enrolling on mater classes within the permanent makeup sector. I believe that this industry constantly evolves and we will have to evolve too to keep giving clients what they want and deserve at the very highest of standards.

I was trained by the incredibly talented PMU Artist and trainer Layla Hinchen. She has won so many awards but to name a couple, she was The British hair and beauty awards 2018 Brow Specialist Winner and 2018 Training Centre Of Excellence Winner. I have been truly blessed with having THE most amazing trainers and some of the most talented and positively the most passionate people around me throughout and on going in my career. I'm always striving to meet the best standards in not only my work and of course my customer care is ALWAYS at the front of my mind, but also in my clinic too.